The Big Branded Call: The early stages of a branded content strategy

Join the Big Branded Call on September 17 at 1 ET to hear the inspiring success story of the Minnesota Women's Press!

How do you build a branded content strategy from the ground up—while staying rooted in your mission and community? Join Mikki Morrissette, Publisher and Editor of Minnesota Women’s Press, as she shares how her newsroom launched its early branded content work with a powerful collaboration centered on immigrant rights. Their special issue with Unidos not only elevated vital stories but also laid the groundwork for sustainable, values-driven revenue.

Morrissette will also offer a preview of what’s ahead, including bold new special issues on housing justice, collective health, ecofeminism, and the rise of controversial large-scale data centers in rural communities. From topic selection to partner alignment to editorial strategy, this session will highlight how even small teams can leverage branded content to serve audiences and spark impact. Don’t miss this chance to learn from one of local media’s most thoughtful innovators.

This month's Big Branded Call will inspire and equip you with ideas you can use—register now at this link to join us!

Join the Big Branded Call

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The Branded Content Project is designed through a strategic partnership between Local Media Association and the Local Media Consortium, with funding from Knight Foundation, to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.