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1,000 Stories for Your Advertisers!

  • Writer: Julia Campbell
    Julia Campbell
  • Oct 31, 2025
  • 1 min read

Updated: Apr 14


graphic highlighting the big branded call

We’re excited to share what’s next on our upcoming Big Branded Call and this one is all about unlocking new revenue in a way that’s fast, flexible, and built for how your advertisers actually buy today.


On April 22 at 2 ET, we’re introducing a new product offering from The Branded Content Project in partnership with Vuepoint Advertising. Together, we’ve built a library of more than 1,000 reporter-written stories that you can mix and match to create smart, high-quality branded content packages for your best advertisers. Think scalable storytelling that still feels custom, giving your team a powerful way to move faster, close bigger deals, and deliver real value.


The session will be led by Jarrett Shaffer and Caitlin Hendee, who will walk through how this works, how to position it, and how to start selling it right away. If you’re looking for new ways to grow branded content revenue without reinventing the wheel every time, this is one you won’t want to miss.


This month's Big Branded Call will inspire and equip you with ideas you can use—register now at this link to join us!



The Branded Content Project is designed through a strategic partnership between Local Media Association and the Local Media Consortium, with funding from Knight Foundation, to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.

 
 
 

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