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  • Writer's pictureLiz Hayes

Understanding branded content metrics on the next Big Branded Call

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Dive into the intricacies of branded content impact measurement on the next Big Branded Call, on Wed., Feb. 21st at 1 p.m. EST. with Ryan Lowe at Washington Post! One key aspect of selling branded content is helping clients understand campaign impact on their business. Beyond merely knowing how many people read and engage with the content, it's crucial to unearth metrics that delve deeper into the down-funnel impacts.

Ryan Lowe, content marketing strategist, has successfully navigated this challenge by pioneering strategies to measure the down-funnel impacts of custom video and article campaigns. In the Big Branded Call, he'll delve into these tactics, shed light on the nuanced metrics used, discuss client reactions, and provide actionable insights on how you can undertake similar measurements.

Don't miss out on this opportunity to refine your approach to branded content measurement, and join us in unlocking the secrets to a more profound understanding of campaign impact. Sign up here!


The Meta Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Meta Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.

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