The Branded Content Project
Voyage into new opportunities with our latest series: Travel Time
Updated: Mar 14, 2022
The Meta Branded Content Project in May will launch Travel Time, a brand new series as part of its 10 collections of high-quality, premium, branded content that connects engaged readers with the sponsors trying to reach them. At the same time, we are sunsetting The Entertainer, until fall when we bring it back ahead of the holidays.
The travel industry is slowly building back as the world's recovery from the COVID-19 pandemic progresses. Many Americans are looking to get away after months of cautious behavior and staying at home.
An Expedia Group survey found that: “people value travel and personal time more than ever, with 78% of respondents being most interested in taking frequent short trips.” The survey also found that 81% of respondents plan on taking at least one vacation in the next six months.
In addition, the downsizing trend that struck the travel and hospitality industry in 2020 may be over as hiring in the field is set to rebound. The World Travel & Tourism Council predicts “total jobs across the U.S. travel & tourism sector will rise above pre-pandemic levels at 16.72 million jobs.”
According to Deloitte’s 2022 U.S. Travel Outlook, the return of international travel is slow but likely to increase as “Americans who could only travel domestically for two years opt for long-awaited trips abroad.” Deloitte’s report also cautions the hesitancy to travel among an older U.S. demographic could delay the recovery. It says, “36% of Americans older than 55 plan to travel compared to 45% of 18-to-34-year-olds.
The statistics indicate an industry with potential sponsors that will be chomping at the bit for ways to connect with those energized and engaged travelers itching to cure that wanderlust. That’s exactly what the Meta Branded Content Project’s new Travel Time series does, with four content pillars aimed at providing engaging, topical content. They are:
Destination Spotlight: Features on unique, exciting destinations in the U.S. and internationally (including resorts, theme parks, countries etc.).
Travel Tips & Hacks: Topical articles focused on how to keep your trips within a budget, expert tips and hacks on savings and must-see hot spots, and more.
Travel Products: Roundups of travel essentials for every vacation or trip.
Seasonal Travel: Recommendations for the best seasonal places to travel—domestic and abroad.
Potential sponsors include travel agencies and booking sites, airports, airlines, luggage stores, banks and credit unions, big-box retailers, grocery stores, and many more.
The Travel series will replace The Entertainer, a series focused on seasonal activity ideas and topical tips for entertaining during holidays. The Entertainer will likely return for the 2022 holiday season, from Nov. 1-Dec. 31, 2022.
The Meta Branded Content Project’s Writing Studio is already hard at work producing the Travel Time articles for May, which include:
Why You Should Book a Trip to San Francisco This Summer
How to Cruise on a Budget
Must-Have Products for a Beach Vacation
The 10 Best U.S. Destinations for a Summer Vacation
The Complete Guide to Machu Picchu
Don’t wait! Get your client list together and start presenting this content to potential sponsors for Q2 and beyond.
As always, the Meta Branded Content Project team is always on standby to help. Want access to all 10 of our turnkey lifestyle series, Branded Badge Certificate training, or one-on-one support? Contact firstname.lastname@example.org.
Director of Editorial The Meta Branded Content Project
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