Selling Summer: Perfect content for new advertisers
Updated: Jun 8
Summer 2021 is a time for optimism. After more than a year of living through a pandemic that changed life as we know it, the warmer days and longer hours of sunshine are symbolic of the light at the end of the proverbial tunnel—and a return to the normalcy in life we all missed.
Our goal at The Branded Content Project is twofold: to bring quality, authentic, engaging content to audiences while simultaneously meeting advertisers’ needs. That’s more important now than ever as those very audiences finally have the ability to visit loved ones again, host parties, get outside, see friends, attend events, travel, and do all the things they’ve had to sacrifice.
The Branded Content Project provides unique, topical content you can confidently bring to sponsors knowing it will arm their customers with what they need to make the most of their summer.
Perfect for bringing on big-box stores, grocers, hospitals, fitness providers, liquor stores, and gardening centers is content that includes fresh recipes for active adults, healthy snack ideas for kids on a hot summer day, seasonal vegetable guides, and summer fruit and wine pairings to satiate their appetites.
There are outdoor party games for adults and kids, how to use chalk paint, top animal webcams, and grandkid-friendly activities to quell a search for fun and adventure — the kind of content that retirement communities, home decor and furniture stores, and craft stores would be all about.
Want to align with home improvement stores, auto dealers, car repair shops, and solar panel companies? There are guides to overhauling home flooring and fencing, creating fairy gardens, kid-proofing cars, composting, and even making sure the sun is shining as brightly inside as it is outside.
And for your local dispensaries, there are cannabis myths debunked, a deep dive into sativa, and even dinner-and-weed pairings! Advice on staying positive and which undergarments are best for women are also on-tap, more content for retailers and fitness and skincare providers to get behind.
Plus, our expert tips on things like building an emergency fund and budgeting will help those hit hardest by the pandemic get back on their feet — topics that are of particular interest to financial planning companies, banks, and credit unions.
And that’s just the beginning. If ever there was a time to get excited about bringing The Branded Content Project to sponsors, it’s now!
Caitlin Hendee manages the creation, production, and distribution of articles and sections for The Branded Content Project. Caitlin is an award-winning journalist who previously served as Executive Producer of Digital Content at KUSA-9NEWS in Denver and Associate Editor at the Denver Business Journal. She has nearly 10 years of experience with content management, including news and branded/sponsored content.
Liz Hayes is the Director of Strategy for The Branded Content Project, where she assists in the execution of the strategic initiative and collaborates on product creation, marketing, distribution, communication plans and sales training. Liz's career started in radio advertising, then shifted to television reporting, anchoring and executive producing for Gray Television. Liz also executive produced the Gracie and Telly award-winning lifestyle show MomsEveryday, Gray Television’s first cross-company branded TV show that aired throughout 55 markets. Liz helped conceptualize the show, served as panelist, content creator, editor and reported on a variety of parenting-related topics.
The Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Facebook Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.