For the past seven years, Adweek has recognized the most fascinating and enviable creative professionals in its Creative 100 list. The Branded Content Project's General Manager Julia Campbell was among them this year, for her crucial role in the local media industry helping to build revenue streams through content marketing.
Her advice for starting a successful initiative?
"Don't get stuck in the weeds. If we're driving a bus from Chicago to Minneapolis and we keep pulling over to check the tires, we're never going to get there. Sometimes you just need to start and keep going," Campbell said.
See who else made the list here.