According to the National Alliance on Mental Illness, one in 5 U.S. adults experience mental illness each year, and 1 in 6 U.S. youth (aged 6-17) experience a mental health disorder each year. Mental health is a big deal! This is why the Branded Content Project has added Mind Matters to the mix of content series available for media organizations who want to inform, engage and educate readers.
Mind Matters is a weekly series of long-form articles that will give consumers actionable ways to make mental health a priority. Upcoming titles include:
Trouble Falling Asleep? Try These Meditation Techniques
Healthy Routines to Keep Mental Health on Track as You Age
How Focusing on Gratitude Can Improve Overall Wellness
You're Not Your Thoughts: How to Use Meditation to Relieve Anxiety
Like all of our content series, Mind Matters is created strategically by aligning stories with four key content pillars. The use of content pillars ensures that stories are engaging and varied. For Mind Matters, each story will fit in one of the four following categories:
Mental Health Education
In the Workplace
Community & Resources
Mind Matters can be used by publisher partners and retailed to their local advertising clients as exclusive sponsorship opportunities. Brands that specialize in health, wellness, therapy, education, and professional services would be ideal sponsors, but because of the broad subject matter, there are many additional prospects media outlets can pursue.
"No matter which industry they are a part of, most businesses today care about wellness, whether it's for their own employees or their customers," said Caitlin Montoya, Content Director at Vuepoint Advertising. "Mind Matters is a premier series because it includes mental health content perfect for nearly any business — everything from general education to self-care tips to promoting mental health in the workplace and more."
Mind Matters can also be used to fill special sections. To make the sales process easier, we also have a presentation deck that can be downloaded and modified for your news outlet. Want to start selling this content or use it to fill special sections? Reach out at: firstname.lastname@example.org or email@example.com to get started!
The Meta Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Meta Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.