High revenue potential with cannabis-focused sales bootcamp
Updated: Feb 23, 2022
The Meta Branded Content Project is currently seeking applicants from local media companies to participate in our free, cannabis-focused sales bootcamp kicking off Monday, February 28th, with the first group call on Thursday, March 24th. Local media outlets that would like to grow their branded content initiatives by targeting the lucrative cannabis industry are encouraged to register here.
In markets where recreational marijuana is legal, local media companies are taking advantage of the sales opportunity by providing the content and distribution that dispensaries and cannabis brands need to educate and inform the public about their products
The Branded Content Project's Cannabis Weekly, a lifestyle series covering interesting facts and cannabis lifestyle topics, is highly engaging content that cannabis brands are interested in aligning with and key audiences are paying attention to. Bootcamp participants will gain access to this turnkey sales product.
Several companies have used Cannabis Weekly as a jumping off point into cannabis content marketing. Great West Media, a group of small Canadian newspapers, has had great success with Cannabis Weekly because they recognized they could provide a solution for advertisers, said Willy Grant, director of digital.
"Cannabis Weekly was a huge one for us because cannabis advertising is very limited in Canada. You can't do any Google ads, you can't do any Facebook ads, most programmatic won't touch us, so that leaves our owned and operated," Grant said.
Grant says Great West launched Cannabis Weekly across all of its sites, which has been a huge success for them. One client, Revive Cannabis, reported that the company increased walk-in traffic by about 50% and traffic that is related to health and wellness versus just recreational use.
"We're not a big company by any means so this is really a game-changer on the revenue front. Having something like this in your toolbox when you're out there talking to advertisers is really great because it is out of the box and it can be highly customizable. It's just been a great, tremendous success for us," she said. Whether the medium is print, television, radio or digital-only, cannabis-focused branded content is a solution that works across the gamut of local media organizations. Read more about how media companies have successfully sold branded content campaigns to cannabis companies here.
Those that participate will have access to state-of-the-art sales training to launch new content marketing products that includes audience sales products and specialized training on closing sales with advertiser partners. They'll also have access to full-time project managers, experts from Meta Branded Content Project and Distributed Media Lab, as well as past participants whose experience will be invaluable.
In addition to the weekly group calls, teams can schedule one-on-one calls with project organizers for more individualized support. They'll also have access to our free branded badge certificate program.
The Meta Branded Content Project will prepare industry communication showing progress including sharing project revenue, metrics, collateral and results. We'll work with your team's sales reps and leaders on weekly calls and coach them on packaging pricing, prospecting, product presentations and sales collateral so they feel confident to close deals and develop a successful and long-lasting branded content initiative.
The Meta Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Meta Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.