ABOUT THE BRANDED CONTENT PROJECT
Branded content uses the strength of storytelling to provide a valuable benefit to advertisers while increasing audience engagement and revenue for local media publishers. This powerful revenue stream has shown to be a success for many media organizations.
The Branded Content Project is designed through a strategic partnership between the Local Media Consortium, the Local Media Association and the Facebook Journalism Project to help facilitate additional growth, engagement and success for more publishers of all shapes and sizes.
Our mission is to create a low cost branded content shared services and revenue resource center, that can effectively build new monetization streams for all local media organizations.
The Branded Content Project has solutions for local media organizations, R&D partners and content creators. Let's get you involved.