STORYTELLING IS THE BEST MARKETING
WHO ARE WE?
Branded content uses the strength of storytelling to provide a valuable benefit to advertisers while increasing audience engagement and revenue for local media publishers.
The Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium and the Facebook Journalism Project to help facilitate additional growth, engagement and success for more publishers of all shapes and sizes.
WHAT DO WE DO?
Audience-focused revenue products, services and ideas ready now for your local advertisers.
Tools, strategies and proven methods for selling and creating a local storytelling solution.
Help, training and support in the places and areas you need it most. Don't go it alone - ask us for help.
$1M secured in branded content series revenue for local media outlets
This achievement signifies the importance of branded content to digital advertising strategies. In addition, 33 BIPOC publishers have been selected to participate in the Branded Bootcamp where they'll receive specialized training and unique revenue opportunities.