STORYTELLING IS THE BEST MARKETING

WHO ARE WE?

Branded content uses the strength of storytelling to provide a valuable benefit to advertisers while increasing audience engagement and revenue for local media publishers.

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The Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium and the Facebook Journalism Project to help facilitate additional growth, engagement and success for more publishers of all shapes and sizes.

WHAT DO WE DO?

REVENUE

Audience-focused  revenue products, services and ideas ready now for your local advertisers.

TRAINING

Tools, strategies and proven methods for selling and creating a local storytelling solution.

CONSULTING

Help, training and support in the places and areas you need it most. Don't go it alone - ask us for help.

Discover the research

Sizing the Content Marketing Opportunity: The Branded Content Project and Borrell Associates Release Research on State of Content Marketing in 2020

THE LATEST

Let's Chat

The Branded Content Project has solutions for local media organizations, R&D partners and content creators. Let's get you involved.