STORYTELLING IS THE BEST MARKETING
WHO ARE WE?
Branded content uses the strength of storytelling to provide a valuable benefit to advertisers while increasing audience engagement and revenue for local media publishers.
The Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium and the Facebook Journalism Project to help facilitate additional growth, engagement and success for more publishers of all shapes and sizes.
WHAT DO WE DO?
Audience-focused revenue products, services and ideas ready now for your local advertisers.
Tools, strategies and proven methods for selling and creating a local storytelling solution.
Help, training and support in the places and areas you need it most. Don't go it alone - ask us for help.
Branded Content Project launches OTT/CTV product
We have created an opportunity for local brands to engage with their target audience by delivering value first through unique information, insights, tips, and ideas that are seasonal and topical in the form of digital lifestyle content. Now, it's extending that opportunity to provide sponsored videos specifically for CTV and OTT formats.