STORYTELLING IS THE BEST MARKETING
WHO ARE WE?
Branded content uses the strength of storytelling to provide a valuable benefit to advertisers while increasing audience engagement and revenue for local media publishers.
Meta Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium and the Meta Journalism Project to help facilitate additional growth, engagement and success for more publishers of all shapes and sizes.
WHAT DO WE DO?
Audience-focused revenue products, services and ideas ready now for your local advertisers.
Tools, strategies and proven methods for selling and creating a local storytelling solution.
Help, training and support in the places and areas you need it most. Don't go it alone - ask us for help.
SMBs increase content marketing ad spending to $80B
Coming out of the pandemic, local businesses are expected to make content marketing a bigger priority this year to the tune of $80 billion in spending, according to a new report from The Meta Branded Content Project and Borrell Associates.
The study highlights a $20 billion spending increase now that two out of every three local businesses are using content marketing. We outline what these big numbers mean for local media organizations and how to seize this significant revenue opportunity in 2022.