STORYTELLING IS THE BEST MARKETING

WHO ARE WE?

Branded content uses the strength of storytelling to provide a valuable benefit to advertisers while increasing audience engagement and revenue for local media publishers.

The Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium and the Facebook Journalism Project to help facilitate additional growth, engagement and success for more publishers of all shapes and sizes.

WHAT DO WE DO?

REVENUE

Audience-focused  revenue products, services and ideas ready now for your local advertisers.

TRAINING

Tools, strategies and proven methods for selling and creating a local storytelling solution.

CONSULTING

Help, training and support in the places and areas you need it most. Don't go it alone - ask us for help.

Call for entries from

BIPOC publishers

The Branded Content Project Sales Bootcamp will provide state-of-the-art sales training and consulting to help BIPOC publishers develop successful and sustainable branded content offerings and related revenue streams. Applications will be accepted through February 5, 2021.

THE LATEST

Let's Chat

The Branded Content Project has solutions for local media organizations, R&D partners and content creators. Let's get you involved.