STORYTELLING IS THE BEST MARKETING
WHO ARE WE?
Branded content uses the strength of storytelling to provide a valuable benefit to advertisers while increasing audience engagement and revenue for local media publishers.
Meta Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium and the Meta Journalism Project to help facilitate additional growth, engagement and success for more publishers of all shapes and sizes.
WHAT DO WE DO?
Audience-focused revenue products, services and ideas ready now for your local advertisers.
Tools, strategies and proven methods for selling and creating a local storytelling solution.
Help, training and support in the places and areas you need it most. Don't go it alone - ask us for help.
Local media outlets working with BCP earn $80M
Since its inception, the Meta Branded Content Project has helped local media outlets generate $80 million in new revenue through its sales products, trainings and services. We're so proud of the impact we've had on the local news industry and will continue to offer sales programs and support in 2023 and beyond!
Our 2022 Impact Report shows all of the ways we're supporting the local news industry, how we can help your media company, and what's coming up for the Meta Branded Content Project.